Frequently Asked Questions
No. Chalk Paint™ is not a type of paint, but is a brand that is trademarked in Canada. Here are some examples of similar references where people call an item by the brand and not the type of product it is:
- The proper name for the paper product that you blow your nose in is a "facial tissue" not a "Kleenex". Kleenex is a brand.
- Many people call a snowmobile a "Skidoo". Skidoo is a brand made by Bombardier.
- Q-Tip is a brand that makes cotton swabs although most of us call it a Q-tip which is a brand name.
- Benjamin Moore is a brand for the company that makes paint. Latex paint is a type of paint made by Benjamin Moore.
- Chalk Paint™ is a brand for Annie Sloan interiors who make decorative paint. Chalk Paint ™ is not a "type" of paint and is not named for any ingredients it has in it. Annie Sloan called her paint "Chalk Paint ™" as it has a very "chalky matte" finish after it dries and before it is waxed.
There has never been a collective name for paints that contain chalk, likely because their properties and ingredients vary so much. Historically, there have been traditional paints that contain whiting ('whiting' is the equivalent of chalk in the paint-making world), such as gesso and calcimine or distemper. There are paints made with lime, such as whitewash. In modern times, calcium carbonate is used in all manner of emulsions, eggshell, acrylic and latex paints. While they may have some ingredients in common, all of these paints will behave in different ways and achieve different finishes.
The Chalk Paint™ brand name does not indicate the ingredients of the paint, but rather, its chalky matte finish. Like many paints, Chalk Paint™ contains calcium carbonate. Calcium carbonate can be obtained from many sources including, limestone, chalk, and marble.
In addition to those natural sources, calcium carbonate can be synthetically produced. While the Chalk Paint™ formula is a highly-protected trade secret, we can say that the calcium carbonate used in Chalk Paint™ decorative paint is derived from a number of sources, including U.S. limestone quarries.
No, Chalk Paint™ is Annie Sloan Interiors’ brand of decorative paint, which draws on a lifetime of research and experience in working with paint and colour. Chalk Paint™ is not simply a paint with chalk or drywall compound or plaster of paris or grout added to it.
Chalk Paint™ decorative paint by Annie Sloan is made in the United Kingdom and in the USA.
Absolutely! Representative samples of Chalk Paint™ decorative paint by Annie Sloan have been independently certified as 'toy safe' according to strict European standards.
The paint was evaluated by one of Europe’s leading testing houses who have confirmed full compliance with BS EN 71-3:2013. Chalk Paint™ is non-toxic and has very low VOCs. It is lead-free, odour-free and EG-free. For more information, please reference our Material Safety Data Sheets: